It amazing where technology gets us with what it can do, and yet we sometimes tend to look down on the Malaysian potential in achieving the same accomplishments we give our western counterparts credit for.
When it comes to interactive concepts, we would never have imagined college students pulling off anything drastic, but Saito College has proven this wrong.
The students, together with industry veterans recently launched the college's RM100000 worth first phase of and advertising and communication campaign : 'Sa-Kun: The Rise of the Third Eye'. It's going to be a year-long affiar, spearheaded by Pirana Graphics.
I personally missed the tvc run, as we arrived a little bit later than expected. But from what I know, Sa-Kun and Ito-Chan are two cute round-headed characters. In this first episode, Sa-Kun tries to be more creative with his learning but is shunned by friends. The 40-second pilot ends with a cliff-hanger, which asks viewers to get to the Saito College FB page to watch the 2nd episode.
It's not just watching though, you can actually help decide the fate of the the characters and the story line by posting your suggestions onto the Satio College FB page.
I'm a huge fan of augmented reality and interactive stuff. So knowing that our local young 'uns have actually come out with something like this, it's amazing, it pushes boundaries. I mean, imagine going to TGV cinemas like every other time to catch John Carter, and ta-da it's not just another ad before your movie, and you actually get to get your hands into the thought process and development of the series. It's a milestone and you can tell the students involved in the campaign love what they do. There's the passion there that fuels what they do and of course the product of the passion will definitely be worth the watch.
You can go to https://www.facebook.com/saitocollege to get in on the on-goings :) Also... SUPPORT!
pssttt! you get to see how Sa-Kun looks like if you go there! :)
No comments:
Post a Comment